Namkeens are the most snacked upon food item since a very old time in India. Until 40 years ago, there were only few types of namkeens available in market, however post 80s various brands developed innovative namkeen options and flooded the market. The pouch packaging induced more shelf life to the food product hence, made it extremely popular for munching while travelling or presenting storing it at home for quick snacking.
Depending on tastes, forms, textures, aromas, bases, sizes, shapes and fillings more than 1,000 type of snack items are sold in India. The market for namkeen and snacks in India is of about INR one lakh crore. It has seen an unprecedented growth in the recent past and continues to expand rapidly. Indian consumers seem to have recovered their taste for traditional snacks such as sev, bhujia and namkeen/ mixtures, which are contributing to the impressive growth rate of approx. 15% per annum for the snack industry.
The namkeen market segment is divided into two categories, the first category being Indian & ethnic snacks which comprises of about 60-65% of market share and the rest belongs to the western snacks’ category comprising extruded snacks and chips.
Crazy Bakery present a wide range of namkeens to choose from for its consumers including various salty, tangy and mixed flavors made with premium quality ingredients.